床屋さんがモチーフのソフトクリームショップだから「バーバー・パーラー」。スタッフの光源寺さんを中心に、女性スタッフのみでブランディング。商品のアイデアからネーミングやロゴ、ショップカードのほか、店内のイメージ、看板に至るまで彼女たちがデザイン。床屋なのでまずヘアスタイルを指定してからカラーも選べる仕組み。さらにトッピングもいろいろ。ソフトクリームのほかに、顔にメレンゲのシェービングフォームがついたクッキーなんかもあります。僕はほとんど関わっていないので、こんなかわいい仕上がりに。ターゲットが若い女性なので、口出ししなくて正解だよね。

The name "Barber Parlour" comes from the fact that this soft serve ice cream shop has a barbershop motif. The branding was done entirely by female staff, led by staff member Kougenji. They designed everything from product ideas to the names, logos, and shop cards, as well as the image of the store and signage. As it's a barbershop, you can choose your hairstyle first and then the colour. There are also a variety of toppings. In addition to the soft serve ice cream, there are also cookies with meringue shaving foam on their faces. I had very little to do with it, so it turned out so cute. As the target audience is young women, it was good that I didn't interfere.